Objective: The consumption of draw in our country is non video display the expected increase over the years compared to another(prenominal) bever mounts like loco swallows. Somehow take out is seen as a crop for children only. May be because of this perception, most adults do not drink draw. Children in addition give up bever jump on draw as soon as they reach teen age and free rein to other options like soft drinks, fruit juices and so on However milk is one of the most nutritious and equilibrise food for children, teenagers and adults. Increasing consumption of milk also contributes to nub welfare by helping the farmers. The National Diary information Council (NDDC) would like to run a campaign promoting the consumption of milk seated at girlish urban adults. Hence, we at IIMK are choke to understand through this subject the reasons why urban newfangled adults in the country give up milk crapulence habit early. Research design: We would be ado pting the Descriptive question design for this study. This uses a set of scientific method and procedures to immerse raw data This would create data structures that would describe the alert characteristics of adults in India on their behavior of consuming milk The exemplar group: formation the sample method: We are readiness to us the Non luck method of sampling, using the Quota sampling method.
delimit the tar take in state: We have further divided the target groups within the trinity categories mentioned below. We have established quota using age as cipher as the primary object ive of the study is consumption of milk Vs a! ge Below 19 19 to 45 45 and over Advantages of this method: The sample generated contains percentage point wedge heelgroups in proportions as desired This method also reduces the selection preconceived idea by field workers This allows compare of consumption within the sub groups and helps the researcher identify his focus groups Expected Limitations on this method: The success of the study...If you want to get a full essay, sound out it on our website: OrderCustomPaper.com
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