Public Relations and the Media

Question: What is harvesting Placement, and what argon the advantages and disadvantages of using product spot as a strategy in Public Relations. [25 Marks] proclamation: Part 1: Product Placement is the incorporation of a product or service content into a patent movement picture, television programme, or other media vehicle for commercial-grade purposes. unlike conventional advertising, the viewers seldom realize that they are macrocosm announce to because the product or service rump be so heavily intertwined with the story or elements intercommunicate in the set of the medium. An example of product billet we see to it present tense is Apple products being used by oddballs in a movie. Arranged Product Placement this is when products, go or locations are obtained from owners to reduce the cost of production or in supplant for fees. Advertisement Placement based more on the handed-down 30-second format of advertising, in that the product is advert ised in the occupy (for example) rather than the product itself. This is usually salaried for. Product attributement is usually al agencys carried discover in three diametrical ways to deliver the arrangement in the midst of the advertiser/seller and riding horse owner.

Visually the product or service can be simply place in the mount for the audience to naturally recognize it without whatsoever further suggestion from the setting creators In Spoken fashion the name of the product or service said out loud in the setting by a book of facts or personnel acknowledge by the audience as a part of the sett ing done Usage The character or personnel! interacts with the product or uses the services in the setting with the audience easily witnessing the act Purposes of using Product Placement include; achieving audience exposure; increase smirch awareness; increasing consumer memory and recall; changing consumers attitudes or overall evaluations of the brand. Advantages: Product Placement is an ingenious way of trade a brand, product or service to the public. If executed...If you privation to operate a full essay, order it on our website: OrderCustomPaper.com

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