Power of Advertising

Advertise ment has taken off in the past ex as an extraordinarily productive industry. With the advances of social media and the ease of introduction to technology, advertising has become an inescapable reality of the current times. profound I spy the advertisements being presented on the TBS, ESPN, and frivolity telephone exchange network programs. In the following analysis of these television commercials I will first discuss the types and frequencies of persuasive appeals that were apply on these channels. Second, I will argue that through watching these advertisements I could identify several persuasive appeals that all had the same chase message of individuals not being complete or all right as they currently are. The appeals that were intimately effective in instill this feeling of inadequacy were the ones that involved the desire to be physically or sexually attractive and the desire for the recognition of a respective social status. I recorded the co mmercials from ESPN on capitulation 28, during the UW-Madison basketball game from 6:00-8:00pm. After the two hours on a sports network I varied my research and look out the commercials from harlequinade Central and TBS from 8:00-9:00pm. The different appeals to desires were touched from commercials on all networks.

Across all stations I ascertained persuasive advertisements appealing to the desire to save money, be healthy, be attractive, to have fun, and to achieve certain social status and recognition. I found that the frequencies of these appeals varied from station to station. The advertisements being aired on ESPN generally appealed to males while a! t the same time most frequently relating to the desire to be healthy and attractive. Advertisements that commonly appeared on ESPN related to weight loss programs for middle aged men such as Jenny Craig and NutriSystem. On the other hand, Comedy Central and TBS had a broader range of appeals that were frequented evenly across sexes. The appeals that were use most often on TBS...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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